Singapore Bans Ads of Drinks with High Sugar Content
Advertisements of sweet beverages like soft drinks, juices, energy drinks, and instant coffee will soon be prohibited in the country. The ban will be implemented across all types of print, online, and broadcast media to discourage people from consuming too much sugar.
Singapore has been reported to be one of the biggest consumers of sugar in the world. The excessive sugar consumption has led to an increased number of citizens developing obesity and chronic illnesses such as heart diseases and diabetes. This prompted the government to come up with policies that would lessen healthcare issues among its citizens, which in turn could lessen healthcare costs for the government.
The Singaporean government held public consultations about ways to reduce sugar consumption. Seventy percent of the respondents supported the implementation of advertising regulations
In addition, they are examining two other proposals on the sugary drinks – additional tax and a total ban on sales.
今週の課題
皆さんは飲料メーカーの海外営業部門にいます。シンガポールでＣＭが禁止されれば売り上げ大幅ダウンが見込まれます。政府役人のメイさんに禁止を撤回するよう伝えてください。