Do you rely on reviews when you buy a product?
American cosmetic company Sunday Riley was found fabricating positive reviews of its products for two years.
The company’s unfair actions were revealed through a former employee. They leaked photos of Sunday Riley e-mails with instructions on how to create fake accounts and write online reviews. So those comments do not reflect actual feedback from satisfied customers.
The US Federal Trade Commission (FTC) investigated and established that the allegations were true. But they did not impose severe punishment, which enraged many people. “Why are the sanctions so light?” “Consumers will start disregarding reviews as a reliable basis for purchasing products. “
“Dishonest companies will continue with fake reviews”
“Honest firms may say if they are losing out by following the law.”